Marketing strategies are hugely important for movies, especially major Hollywood blockbusters such as The Dark Knight Rises, it helps to promote the film and create a sense of buzz. As the final feature of an immensely popular trilogy, The Dark Night Rises found it easier to build up a huge buzz. Its marketing campaign, although […]

Film genre consists of recognisable elements such as iconography, narrative devices and desired effect which define a certain film into a category. For example, the Superhero genre has known a real boom in popularity, its most distinguishable traits are binary oppositions with the protagonist and an antagonist (Hero VS Villain), action sequences and the theme […]